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In the last twenty years, few industries have grown as fast as the worldwide mobile market. Having recorded a staggering 3.9 billion subscriber additions between end-2000 and end-2009 – a compound annual growth rate (CAGR) of 23.3 percent – the worldwide mobile subscriber base is forecast to increase from 4.6 billion at end-2009 to 7.5 billion by end-2020.
This subscriber growth has propelled worldwide mobile penetration from 11.5 percent in 2000 to pass 64 percent by end-2009; by end-2020 it will touch 94 percent.
Up until 2000, Europe dominated the worldwide mobile market (in terms of subscriber numbers), but shortly thereafter Asia Pacific replaced Europe as the world leader and has continued to remain so in terms of subscriber base – even though Africa and Middle East is currently adding mobile subscribers to the worldwide base faster than any other region.
Since their 1992 launch, mobile value added services (VAS) – a key component of mobile services worldwide – have evolved from simple texting (SMS) to advanced functions such as mobile entertainment, payments, location-based services, e-mail and instant messaging (IM). Despite this evolution, SMS remains the most popular mobile VAS offering in almost all mobile markets in the world.
In 2000, 303 million mobile handsets were shipped at a worldwide level; this figure will approach 1.5 billion by end-2014. Smartphones, with their myriad features and functions, are increasingly gaining prominence in the worldwide handset market.
This new market study includes the following invaluable sections:
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Introduction
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A Journey through Time
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Growth of Worldwide Mobile Subscriber base
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Technology Penetration
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Worldwide Mobile VAS Market
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Worldwide Mobile Handset Market
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Europe
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Asia Pacific
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North America
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Latin America
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Africa and Middle East
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Recent Developments – Consolidation and M&A Activities
Further reasons to buy this research:
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Details worldwide and regional mobile subscribers, and penetration (2000 – 2020F)
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Learn about the evolution of mobile VAS and see worldwide mobile VAS Revenues for 2009
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Graphic-heavy, text-light presentation in plain English
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See worldwide and regional y-o-y mobile subscriber base growth data (2001 – 2020F)
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Understand the extent of Asia Pacific’s dominance
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Scrutinize worldwide mobile handset shipments and revenues (2000 – 2014F)
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Fifteen country profiles: Germany, Italy, Russia, China, India, Indonesia, Canada, The US, Argentina, Brazil, Mexico, Egypt, Iran, Nigeria, and South Africa
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